Medical Education · Acquisition · Nov 2025 – Apr 2026
Case No. 01Hospital Procedures Consultants
Eleven dollars back for every one spent.
Hospital Procedures Consultants needed a scalable Meta acquisition system capable of marketing multiple CME offers without reliable product-level attribution. We built the infrastructure, separated cold prospecting from warm retargeting, and produced $46,040 in verified revenue from $4,167 in spend. Each of the 25 purchases was a high-ticket CME course or live surgical event priced $500 to $3,000.
- Ad spend → revenue
- $4,167$46,040
- Blended ROAS
- 11.05×
- Click-through rate
- 3.04%6,262 clicks
- High-ticket purchases
- 25$500 – $3,000 each
The fog
Multiple offers, one conversion signal, no clear attribution.
HPC had meaningful demand, but paid media had not been organized into a scalable acquisition system. Meta's Purchase event grouped multiple product types under one signal, which made product-level attribution unreliable and limited clean reporting on online course performance versus live event registrations.
The account needed separate cold prospecting and warm retargeting campaigns, plus a structure capable of supporting both event promotion and course sales simultaneously.
The plan
Layered audiences, structured campaigns, iterated creative.
Four layers, each with one job. Cold audiences found qualified clinicians; warm audiences brought them back; creative was tested per audience; and the tracking underneath made every decision defensible.
Prospecting
Medical specialty, job title, education-level, and interest audiences. National targeting. Physician lookalikes.
Retargeting
Website visitors, high-intent users, Facebook engagers, video viewers. Customer and purchase exclusions.
Creative
Static and video variants. Audience-specific messaging. Professional CME positioning.
Infrastructure
Meta Pixel, conversion tracking, event optimization, attribution review, funnel analytics.
Conversion funnel
205,789 impressions to 25 high-ticket purchases.
The funnel reveals where qualified buyers moved from awareness to action. Each purchase was a high-ticket CME or live event booking priced $500 to $3,000. The 3.04% CTR and 11.05x blended ROAS validate the audience targeting strategy.
- Professional job title + education-level targeting
- Lookalike audiences built from first-party customer data
- Separate prospecting and retargeting campaigns
- Add-to-cart and purchase event optimization
Bar widths on a log scale so every stage stays visible. Figures are exact.
Campaign breakdown
Six campaigns. Twenty-five high-ticket purchases.
The San Diego 2026 prospecting campaign was the top performer: 10 purchases from $1,761 in spend. Each sale represented a $500 to $3,000 high-ticket CME or live surgical training event.
Retargeting was the efficient closer. Hover a bar for spend.
Purchases by campaign
Unit economics
What one high-ticket buyer actually cost.
Spend divided by purchases, per campaign. Against a $500 to $3,000 ticket, even the most expensive acquisition paid for itself; the warm campaigns closed buyers for under $170.
Cost per purchase
At scale
Projected revenue at 11.05× ROAS.
With an 11.05x blended ROAS, each dollar added scales linearly on paper. Their actual $4,167 in spend is marked on the chart. At $10,000 the same infrastructure projects $110,500 in revenue.
Illustrative, not a promise: returns usually soften as spend grows, which is why we scale in measured steps.
Lucid Studio launched a social media advertising campaign for our company, Hospital Procedures Consultants. In the first two months, we tripled sales of online courses. The team is efficient, affordable, professional and gets results quickly!
Results are specific to this client and period, from client-provided or platform data. They are not typical or guaranteed; outcomes depend on your business, market, budget and other factors.
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