Terms and Conditions

By accessing or using the Services, you agree to these Terms and to our Privacy Policy. If you use the Services on behalf of a company, you agree on its behalf and confirm you have authority to do so. If you do not agree, do not use the Services. Paid work is governed by a separate signed agreement (a proposal, statement of work or services agreement); if that agreement conflicts with these Terms, that agreement controls for the paid work.

You must be at least 18 years old and able to form a binding contract to use the Services. The Services are intended for business and professional use in the United States.

The site describes our services and shares general information, frameworks and tools. Content on the site, including the diagnosis, calculators and Studio materials, is general information for business owners. It is not legal, tax, accounting, financial or investment advice, and it is not a substitute for advice tailored to your situation. A diagnosis result or recommendation is an automated, general suggestion based only on the answers you give; it is not a professional assessment of your business. You are responsible for your own business decisions.

Nothing on the site is an offer that you can accept to form a contract. We may change, suspend or discontinue any part of the Services at any time.

Case studies, statistics and testimonials on the site describe real results achieved for specific clients, during specific periods, under specific conditions, using data provided by those clients or their platforms. They are not typical, average or expected results. Results depend on many factors outside our control, including your market, offer, pricing, budget, competition, platform changes and how quickly you act on recommendations. Past results do not guarantee future results, and we do not promise any particular outcome, such as a ranking, revenue figure, return on ad spend or number of leads, unless a signed agreement expressly says so. Testimonials reflect the honest opinion of the person quoted, are reproduced from reviews they chose to post publicly (such as on our Google Business Profile) or shared with us, and were not paid for. We will remove a testimonial at the reviewer's request.

Prices shown on the site (such as "from" prices and The Lucid Audit fee) are starting points for typical scopes, in U.S. dollars, and exclude taxes, ad spend, third-party software and other costs unless stated. Final price, scope, timeline, payment terms, renewal and cancellation terms are set only in a signed agreement. Commission-based pricing is calculated as described in that agreement. We may change published prices at any time; changes do not affect signed agreements.

Consultations are free, informational conversations. Booking a consultation does not create a client relationship, a contract or any obligation for either side. Bookings are made through our scheduling provider (Calendly), whose terms also apply to your booking. Please give us notice if you need to cancel or reschedule. We may decline or cancel a booking at our discretion.

The Studio is a free, invitation-based membership. Seats are limited and granted at our sole discretion; requesting a seat does not guarantee one. We may change, add, remove or retire files, change release timing, and suspend or end any membership at any time, for any reason, including misuse.

Subject to these Terms, we grant members a limited, personal, non-exclusive, non-transferable, revocable licence to use Studio files for their own internal business purposes, including adapting them for their own business. You may not sell, resell, sublicense, publish, redistribute or share Studio files or access with anyone outside your own business, offer them as part of a paid product or course, or remove our notices. Descriptions such as "what it replaces" are illustrative comparisons of typical market costs, not a guarantee of value or savings.

If we give you access to the client portal, keep your credentials confidential and tell us promptly about any unauthorised use. You are responsible for activity under your account. We may suspend access to protect the Services or if you breach these Terms or your agreement with us.

You agree not to:

• Use the Services for anything unlawful, deceptive, infringing or harmful, or in violation of these Terms.
• Scrape, crawl, harvest or copy the Services or their content by automated means, except search engines and AI assistants indexing public pages in line with our robots.txt, or use our content to build a competing product or dataset.
• Probe, scan or test the vulnerability of the Services, or breach or circumvent any security, access or rate-limiting measure.
• Interfere with or disrupt the Services, or send viruses, malware, spam or excessive automated requests.
• Impersonate anyone, give false information in forms, or submit someone else's personal information without their permission.
• Reverse engineer any part of the Services, except to the extent the law expressly allows it.

You are responsible for the information you submit through forms, bookings, the portal and email, and you confirm you have the right to share it. You keep ownership of your content. You grant us a limited licence to use it to respond to you, provide the Services and perform any agreement with you. If you send us ideas, feedback or suggestions, we may use them without obligation to you. Please do not send confidential information through public forms; confidential material should be shared under a signed agreement.

The Services and their content, including text, design, graphics, logos, the Lucid Studio name and marks, case studies, Studio files, code and the selection and arrangement of all of it, are owned by Lucid Studio or its licensors and protected by copyright, trademark and other laws. Client names, logos and images appear with permission and remain the property of their owners. Except as these Terms allow, you may not copy, modify, distribute, sell or create derivative works from the Services without our written permission. You may share links to our public pages.

We respect intellectual property rights. If you believe content on the Services infringes your copyright, send a notice to carter@lucidstudiollc.com with the subject "Copyright notice" that includes: your contact details; identification of the copyrighted work; identification and location of the material you believe infringes; a statement that you have a good-faith belief the use is not authorised; a statement, under penalty of perjury, that the information is accurate and you are authorised to act for the owner; and your physical or electronic signature, as described in 17 U.S.C. § 512(c)(3). We will review notices promptly and remove material where appropriate.

The Services link to or use third-party services, such as scheduling, video meetings and social media. We do not control them and are not responsible for their content, availability, security or practices. Your use of them is at your own risk and governed by their terms.

To the fullest extent permitted by law, the Services and all content, tools and Studio files are provided "as is" and "as available," without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement and accuracy. We do not warrant that the Services will be uninterrupted, error-free, secure or free of harmful components, or that any information, calculation or recommendation is complete, accurate or will produce any result.

To the fullest extent permitted by law, Lucid Studio and its owners, members, employees, contractors and agents will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, data, goodwill or business opportunity, arising out of or relating to the Services or these Terms, even if advised of the possibility. Our total liability for all claims arising out of or relating to the Services or these Terms will not exceed the greater of one hundred U.S. dollars (US$100) or the amount you paid us for the Services in the twelve months before the claim arose. Claims under a signed services agreement are governed by the limitation in that agreement.

Some jurisdictions do not allow certain warranty exclusions or liability limits, so some of the above may not apply to you. Nothing in these Terms limits liability that cannot be limited by law.

To the extent permitted by law, you agree to defend, indemnify and hold harmless Lucid Studio and its owners, members, employees, contractors and agents from any claims, losses, liabilities, damages, costs and expenses (including reasonable attorneys' fees) arising from your misuse of the Services, your content, or your breach of these Terms or of any law or third-party right.

Talk to us first. Before starting any formal proceeding, you agree to email us a written description of the dispute and give us 30 days to try to resolve it informally. We will do the same.

Binding individual arbitration. If we cannot resolve it, you and Lucid Studio agree that any dispute, claim or controversy arising out of or relating to the Services or these Terms will be resolved by final and binding arbitration administered by the American Arbitration Association under its applicable rules, before a single arbitrator, rather than in court. The Federal Arbitration Act governs this section. The arbitration will take place in California or by video, and the arbitrator may award the same individual relief a court could. Judgment on the award may be entered in any court with jurisdiction.

Class action and jury waiver. You and Lucid Studio each waive the right to a jury trial and agree that claims may only be brought in an individual capacity, not as a plaintiff or class member in any purported class, collective, consolidated or representative proceeding. The arbitrator may not consolidate claims or award relief on behalf of anyone other than the individual party. If this class waiver is found unenforceable for a claim, that claim must be decided in court and not in arbitration.

Exceptions. Either party may bring an individual claim in small claims court, and either party may seek injunctive relief in court to protect its intellectual property. Nothing here prevents you from bringing an issue to the attention of a government agency.

Opt out. You may opt out of this arbitration agreement by emailing carter@lucidstudiollc.com with the subject "Arbitration opt-out," your name and email, within 30 days of first accepting these Terms.

Time limit. To the extent permitted by law, any claim must be brought within one year after it arises, or it is permanently barred.

These Terms are governed by the laws of the State of California and applicable U.S. federal law, without regard to conflict-of-law rules. For any matter not subject to arbitration, you and Lucid Studio consent to the exclusive jurisdiction of the state and federal courts located in California.

• Changes. We may update these Terms. The date at the top shows the latest version. Material changes take effect when posted, or on any later date we state, and apply going forward. Continued use after changes means you accept them.
• Electronic communications. You agree that we may communicate with you electronically, and that electronic notices, agreements and signatures satisfy any legal requirement that they be in writing.
• Severability. If any provision is held unenforceable, it will be enforced to the maximum extent permitted and the rest of these Terms remain in effect.
• No waiver. Our failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition or sale of assets.
• Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control.
• Entire agreement. These Terms, the Privacy Policy and any signed agreement with us are the entire agreement between us about the Services.
• Accessibility. We aim to make the Services accessible to everyone. See our Accessibility Statement.
• California users. Under California Civil Code Section 1789.3, California users may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.

Lucid Studio LLC, California, United States.
Email: carter@lucidstudiollc.com