Med Spa · Visibility · 30-day sprint + ongoing
Case No. 06Dawn Esthetics
From ten-second loads to the top of the page.
Dawn Esthetics had a broken website: 10+ second load times, no SSL, 35+ spam pages, and a missing sitemap. We fixed the technical foundation, published 8 SEO-rich blog posts targeting high-intent local queries, and drove a 15.9x increase in organic impressions within the first month.
- Monthly impressions
- ~1,00015,878
- Clicks
- +210%682 / month
- Page load
- 10s2s
- Average position
- #17.8#11
The fog
The baseline was broken.
Before any content could work, the site had to be trustworthy to Google and to people. Speed, security, indexation, and spam cleanup came before content, in that order.
- 80% page load reduction (10s to 2s)
- 35+ spam-injection pages removed
- Full XML sitemap created and submitted
- SSL certificate installed across all servers
Impressions
1,000 to 15,878 in one month.
The 30-day sprint produced a 15.9x impression increase, from roughly 1,000 per month to 15,878 in January 2026. Services concluded February 1; the chart shows the trajectory through the engagement window. Hover to read each month.
Top queries
Number one for the searches that pay.
Branded terms drove strong volume, but the critical wins were non-branded high-intent queries. "Korean lash lift Colorado Springs" achieved a 21.11% CTR at position 2.6. "Dawn esthetics Colorado Springs" hit 39.71% CTR at position #1.
Clicks by query (CTR alongside)
Rankings
Page one, position one.
Where the practice now appears for the searches its clients actually type.
#1
dawn esthetics colorado springs
#1
korean lash lift colorado springs
#2
dawn esthetics
#2
korean lash lift near me
Devices
Mobile led at a 6.15% CTR.
Mobile users drove the vast majority of engagement. A 6.15% CTR at position 8.48 confirms that the content and keyword targeting aligned with high-intent mobile search behavior, the core client demographic for a local med spa.
CTR by device (clicks alongside)
Technical outcomes
We fixed the foundation.
Every metric that could be fixed in 30 days was fixed. Rings show what was removed or gained; the fog arc is where it started.
2s
Page load
was 10s
0
Spam pages
was 35
#11
Avg position
was #17.8
4.3%
Avg CTR
Results are specific to this client and period, from client-provided or platform data. They are not typical or guaranteed; outcomes depend on your business, market, budget and other factors.
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